Led the redesign of Handshake's authentication experience to address a ~60% drop-off rate by aligning login, signup, and recovery into a more cohesive account-access system. Partnered with Product, Engineering, and Data Science to define decision logic and edge-case handling across authentication flows.
Led design strategy work exploring Facebook's return to native messaging experiences, aligning cross-functional teams around a shared communication model. The initiative increased communication engagement by 2% and influenced cross-org messaging direction.
Led design and strategy for Fantastical Avatars, exploring portable digital identity across wearable and mobile platforms. The work increased time spent by 6% and informed Meta's evolving approach to avatar systems.
Designed the branding, social campaign, and visual system for CNN's Eclipse of the Century coverage, contributing to 26M unique visitors to CNN Digital and 5.7M VR live video starts, the most-watched live VR experience at the time.
An AI storytelling prototype that generates personalized children's stories based on prompts and preferences. The project explores how generative AI can support creativity, co-creation, and parent-child storytelling moments.