Problem
Turn the August 2017 coast-to-coast total solar eclipse into a single, unmissable brand moment — one immersive experience that captured the excitement and drove video consumption across broadcast, web, and social.
Solution
I led the digital brand and immersive experience, with CNN and Volvo live-streaming in 360° / 4K. The identity was derived from the event's physics — a mark from the diamond-ring effect and an electric-blue palette grounded in the optics of totality — applied as one system across broadcast, web, components, and social.